greatest challenge facing exhibitors at a trade show, is getting noticed.
With hundreds of booths, most of them similar in size and appearance,
it is no small task to stand out among the many.
are two obstacles which every exhibitor must overcome. The first is
being noticed, and the second is being remembered. We provide the solution
to both dilemmas.
you walk through an endless maze of similar booths at a trade show,
nothing will be more likely to cause you to stop and look, than a crowd
of people standing around a booth. You subconsciously assume that if
that many people are standing in front of the booth, there must be a
good reason. Enter the Magician. Magic has a nearly universal and unique
appeal. People like to be entertained, and they like to be challenged.
The magician serves as a magnet to your booth.
they have stopped to see what is happening, it is easier to approach
them with a pitch for your product or service. In this too, the services
of a competent "Trade Show Magician", can be extremely helpful.
Imagine watching a short but highly engrossing and entertaining and
amusing magic act which also happens to present all the key selling
points to your products or services. While the attendees are being entertained,
they are also being informed about you and what you have to offer. At
the end of the short presentation, the performer steps aside and allows
you to "Close The Deal".
great use of a "Trade Show Magician" is what we like to call
"Retention of Attention". There is a limit to how many attendees
you can talk to on a one on one basis, at any given time. If the other
people standing in front of your booth don't have a good reason to stick
around and wait while you get a chance to speak to them, they will more
than likely walk away. Even if they have a question or interest in what
you have to offer, they will leave, possibly with the intention of returning
at a later time. If however, they are being entertained, they will be
far more likely to stick around until you are free to speak with them.
the show is over, how do you get them to remember you? Every year, companies
and organizations spend millions of dollars on clever "give - away
items" and promotional information, which the trade show attendee
dutifully places into a bag, often with the intention of reviewing them
after the show is over. In most cases, the usually end up in a drawer
and are never looked at again. Often the materials never make it past
the hotel room. We can provide you with small customized magic tricks
to hand out, which the attendee will want to learn and will want to
share with friends and family. Each time they do the trick, they will
subconsciously remember the customized patter about your service or
you want to get the most out of your trade show dollars, hire us to
insure that you will be noticed and remembered.